A vital way of becoming more effective in both business and life is by becoming more self-aware. If you can become aware of your self – your strengths and your weaknesses – then, you can become aware of the affects you create. Only once you know your effects can you know how to change them, or even whether you should. Implementing the guidelines in this book is the first step in a continual process of deepening your awareness of yourself and the affects you create. Becoming more effective can only deepen your rewards in both your professional and personal life.